Marketing Workflow Lead
Company: JPMorgan Chase & Co.
Location: Jersey City
Posted on: April 1, 2026
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Job Description:
Description This team will collaborate with stakeholders to
define a clear vision for cross-product integrations aligned with
business goals and develop a roadmap that outlines integration
milestones and measurable outcomes. As a Marketing Workflow Lead
within Asset & Wealth Management, you will support cross-product
initiatives for the Marketing Experience. You will be responsible
for defining, prioritizing, and delivering cross-product
integrations that enhance our internal users’ workflows, accelerate
marketing speed-to-market, and maximize marketing ROI through
seamless system connections. Job responsibilities: Evaluate
existing workflows and identify bottlenecks for digital marketing
platforms and the associated integrations in the ecosystem.
Translate business workflows, user interface, and user experience.
Work closely with cross-functional product teams to understand
integration needs, define user stories, and create requirements and
design documentation. Lead end-to-end integration initiatives, from
scoping, development, testing, deployment, training, change
management, to operationalization. Maintain and ensure
documentation completeness in collaboration tools (Confluence,
Microsoft Teams, JIRA, etc.). Manage business UAT/end-to-end
testing, and lead defects/backlog triaging with integration
partners during the testing phase. Advocate for user-centric design
and seamless experiences to achieve efficiencies. Work with
business users to implement process improvements based on
recommendations/findings from as-is process analysis. Steer change
management to implement process changes, monitor adoption rates,
and gather feedback to iterate on integrations. Train teams on
updated workflows and best practices. Assess OKRs and adjust
prioritization accordingly. Required qualifications, capabilities,
and skills: Bachelor’s degree in Digital Marketing, IT, or a
related field. 5 years as a product manager in the Agile project
delivery environment for digital marketing platforms. Experience in
process reengineering and UX design. Workfront, Marketing Cloud,
and Content Management Systems. Familiarity with tools like Lean,
Six Sigma, and design thinking. Detail-oriented with good
organizational and strong communication and coordination skills.
Strong analytical skills and a passion for continuous improvements.
Preferred qualifications, capabilities, and skills: A genuine
curiosity and willingness to learn. Strong sense of ownership and
accountability. Flexible communication approach to build trust with
diverse stakeholder groups. Comfortable running product demos with
internal and external stakeholders.
Keywords: JPMorgan Chase & Co., Norwalk , Marketing Workflow Lead, IT / Software / Systems , Jersey City, Connecticut
